Tag Archives: attorneys

July 11, 2012

Ronald McDonald
McDonald’s Corporation
2111 McDonald’s Dr
Oak Brook, IL 60523

Dear Mr. McDonald:

It has come to our attention (The Attention) that you have been marketing (The Marketing) your McDonald’s franchises (The Franchises) as a source of healthy food (The Food), via a television commercial, using a likeness (The Likeness) of a goat named Heath (The Goat) that is owned by our client, Mr. Steve Warner (The Client), who is the author (The Author) of a blog entitled The Brown Road Chronicles (The Blog).

Our client, “The Client”, owns the Copyright, Trademark, Registration, Licenses and Rights to any and all usages of “The Likeness” of “The Goat” in any forms of media, including television, radio, internet websites, cereal boxes, Twinkie advertisements, etc. As permission was neither asked for nor granted to use “The Likeness” of “The Goat” we declare that your using “The Likeness” of “The Goat” constitutes infringement of the rights of “The Client” and “The Goat”.

“The Client” finds this infringement a despicable violation of the key principles of Copyright, Trademark, Registration, Licenses and Rights and as evidence of the infringement of  the rights of “The Client” we are providing as part of this letter, the following photographic documentation:

In terms of the Copyright, Trademark, Registration, Licenses and Rights Statutes, “The Client” is entitled to an injunction against your continued infringement, as well as to recover damages from you for the loss “The Client” has suffered as a result of your infringing conduct.

In the circumstances, we demand that you immediately:

1. remove all infringing content from your TV commercials and notify us in writing that you have done so;
2. pay a licensing fee in the amount of $5,000. (Five Thousand Dollars);
3. immediately cease the use of “The Clients” copyrighted images;
4. undertake in writing to desist from using any of “The Client’s” copyrighted images in the future without prior written authority from “The Client”;
5. immediately begin supplying “The Client” with one year’s worth of free French Fries and Big Macs as well as supplying “The Goat” with one year’s worth of free Twinkies.

We trust that you will regard this letter with all due seriousness and respond accordingly. We await to hear from you by no later than the 1st of August Two Thousand and Twelve.

This is written without prejudice to our rights, all of which are hereby expressly reserved.

Yours faithfully,