Are you tired of being out of shape, tired of huffing and puffing it up a set of stairs, tired of feeling lethargic and lazy, tired of not fitting into your favorite clothes? Well it’s that time of year folks, it’s the Eve of 2016! That means its time to pull out those old, tired New Year’s Resolutions that no one ever seems to keep.
Well, do we have an opportunity for you!
Welcome to the 10% CLUB, the hottest trend in fitness today! Forget all those bullshit gym memberships, Cross-Fit workouts, “Get Fit in 30 days” marketing gimmicks! Who needs ’em? At the 10% CLUB we sure don’t… because we’re not a gym, we’re not a workout routine, we’re not a gimmick. We’re just a movement! And by movement, we mean… well… we move! We walk, we run, we bend and stretch and get our hearts pumping… and we lift heavy shit! And we GUARANTEE RESULTS!
OUR HISTORY:
One night in March of 2015, after drinking at least several gallons of wine with his uncle and other family members, our founder, the legendary blogger STEVE WARNER, who had recently begun dabbling in a new exercise routine after no longer fitting into his favorite pair of jeans and beginning to look like a Weeble-Wobble standing on a set of toothpicks, made the now infamous and somewhat regrettable statement “let’s get to 10% BODY FAT!” (10% body fat being roughly the holy grail of MEN’s fitness when you start to look totally shredded and ripped.)
Now granted, it was clearly the gallons of wine talking, but the challenge had been thrown out there and frankly there was no going back!
This was followed by a terse and sarcastic reply from his son, another founding member of the 10% CLUB, “Dad you’ll never get to 10% BODY FAT!”
Not one to shy away from a challenge, it was on… IT WAS ON!!
Thus began the 10% CLUB.
OUR EQUIPMENT AND FACILITIES:
At the 10% CLUB we’re proud to brag about our facilities and equipment. Housed in an old barn, we boast that hot summer days will be HOT with a faint hint of manure smell, cold winter days will be COLD and uncomfortable and every day will be DIRTY with the occasional mice, spiders and other wild animals running on by. We go for FUNCTION, not FINESSE and we’ve compiled some of the FINEST LOW-QUALITY equipment you’ll ever find in the modern fitness world!
From our LAZY BOY DEADLIFT AND PUSHUP STATION, exquisitely fashioned from the bottom of an old Lazy Boy Chair that our founders children had promptly destroyed soon after purchase, our RUBBERMAID STEP-UPS & BEER STATION, an oldie but sturdy cooler, which if you plan ahead, could easily keep a six-pack of beer icy cold for some post workout carb replenishment, to our LOTS-O-SQUATS and PULL-UP AND STEP-UPS STATIONS, built from recycled landscaping timbers, we’ve got it all covered!
Or who can beat our good, old BUCKETS-O-BRICKS, which are basically just… well… heavy buckets full of bricks. Carry around some heavy buckets full of bricks and we guarantee you’ll burn a shit-ton of calories if you don’t first blow out your shoulders or elbows! And our newest addition, PUSHIN’ THE SLED, a one time working treadmill, scored FREE on Craigslist, but which recently broke down and now can only be used by manually moving the belt with your feet like pushing a heavy sled… which frankly provides an infinitely better aerobic workout!
OUR DIET PLAN:
This looks about right…
Eat better. Yep, that’s it, you know what that means. Out of the ground is better than out of a box. Oh yeah, and cut back on the sugar and the booze. Like way back. But not completely. Yeah, definitely not completely!
At 10% CLUB we don’t have “One Cheat Meal” or “One Cheat Day” a week… fuck that shit! We have “Set Back Days.” There are going to be days where you eat four donuts and six brownies and wash down a whole pizza with two bottles of wine like an industrial strength garbage disposal.
Those are SETBACK DAYS, try to limit them.
OUR CALORIE BURNING PLAYLIST:
“You know where you are? You’re in the jungle baby! You’re gonna diiiiiieeeeeeeeeee!”
- Boston: More Than A Feeling
- Boston: Feeling Satisfied
- AC/DC: You Shook Me All Night Long
- Motley Crew: Looks That Kill
- Guns N’ Roses: Welcome to the Jungle
- Sweet: Ballroom Blitz
- Elton John: Saturday Night’s Alright for Fighting
- KISS: Rock and Roll All Night
- Survivor: Eye of the Tiger
- Rocky Soundtrack: Gonna Fly Now
- Rocky Soundtrack: Going the Distance and the Final Bell
This playlist has been thoroughly studied and proven to burn calories when played painfully loud during a workout or even when listening in your car and is guaranteed to provide a “PAVLOVIAN STYLE” urge-to-exercise-response whenever any of these songs are heard outside of the 10% CLUB environment!
FRANCHISING OPPORTUNITIES:
So you’re still reading… well we really like you, and it sounds like you are ready to jump head first into the 10% CLUB movement. We’re happy to have you on board!
We’ve spent some time developing a franchising program that for little to no cost, you… YES YOU… can own and operate your very own 10% CLUB.
Here’s how you can get started!
- Find a place to locate your new 10% CLUB FRANCHISE. Could be a basement, garage, attic, living room, barn. Anywhere you can find some extra space.
- Score some of the finest, low quality fitness equipment you can find. Revive that old Stair Stepper, Weight Bench, Abdominizer, Total Gym, Total Abdominizer, Schwinn Aero-Dyne, Ellipitical, Fitness Flyer, whatever… that you bought ten years ago after watching a 3:00 am infomercial. Look under large piles of laundry and old boxes, you may find an old treadmill or weight bench underneath that you’ve long forgotten about. Check the FREE sections of your local Craiglist, folks are always giving away stuff.
- Create a CALORIE BURNING PLAYLIST. We recommend the official 10% CLUB PLAYLIST but understand that our franchisees may have different tastes in music. Just find about an hours worth of music that’s motivating and that will provide you that PAVLOVIAN STYLE urge-to-exercise-response! Listen to it ALL-THE-TIME!
- Commit to joining the movement! Put your sneakers on and get ready to start walking, running, bending and stretching and get your heart pumping… and lift some heavy shit!
WELCOME ABOARD!
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Obviously this is in jest and not to be taken as serious fitness advice. As always, consult your doctor… blah, blah, blah… before beginning any exercise program (even though no one really does that!) But my point… I’ve dropped in the neighborhood of 20 lbs. over about a nine month span working out in my barn on a bunch of half-ass equipment and watching what I eat (some of the time). I’ve dropped my cholesterol and triglyceride levels, which have always been historically high, significantly, although they are still too high. I haven’t spent any money on gym memberships, diet plans or other infomercial BS. I still drink wine, I still snack sometimes and I certainly don’t eat like a rabbit.
I just did it… something clicked and I did it… or maybe it’s better said “I’m doing it,” because it ain’t over and believe me, I’m far from your typical go-getter, Type A personality.
At the time, I felt LIKE SHIT most days, tired and cranky and lethargic and depressed. I was drinking too much and eating like crap. I feel a lot better now, healthier, happier, energized and in better shape. The “10% CLUB” was just a joke at the time, but has now become a silly little catch phrase that my whole family references and that keeps me motivated. Hey, whatever works, right? Find what works for you!
It hasn’t been easy, I devote about an hour or more, 4-6 days a week to exercising but I enjoy it and look forward to it and I’ve learned not to expect instant results.
You can do it too, IF YOU REALLY WANT IT. You DO have the time, that’s the biggest load of shit excuse we all make for everything – me included! But you have to want it, that’s the absolute first step… and you have to make it fun. It has nothing to do with gyms and trainers and exercise classes, although those can no doubt be helpful if that’s what works for you. Find what works for you!
And the same thing applies to any of your “resolutions” if you choose to make them, whether it be health and fitness, career and financial, writing goals, family and relationships. Plus if you can find success and stick to it in one area of life, at least in my opinion, it drives the motivation to work harder in other areas.
Wishing you all a fabulous NEW YEAR! The next few days will surely be “SETBACK DAYS.” After that, if you choose to join, welcome to the 10% CLUB. See you in 2016!
Steve
The Brown Road Chronicles 